No improvement we make to Search is perfect. Moreover, there might not be anything to fix at all.” “We know those with sites that experience drops will be looking for a fix,” wroteDanny Sullivan, Public Liaison for Search at Google, “and we want to ensure they don’t try to fix the wrong things. Google also published a post at the same time, with information that publishers should know about Google’s core updates, especially those who are negatively affected.
PANDU NAYAK GOOGLE UPDATE
While the update was released earlier, the company has recently confirmed the rollout, with details about what the changes will entail. This is good news for content producers, as Google will showcase more links that are new and relevant. This is why we’re constantly developing new ways to better understand your searches and provide relevant results, especially in cases where there is useful context that is implied, like whether freshness matters. “As part of our ongoing efforts to make Search work better for you, a new algorithm update improves our systems’ understanding of what information remains useful over time and what becomes out-of-date more quickly,” saidPandu Nayak, Google Fellow and Vice President, Search.Īt the core of Search is language understanding, and our systems don’t understand language the same way humans do. Google has launched an update to their search algorithms, focused on surfacing “fresh, helpful information through featured snippets.” This new update helps the company show search results that are not just useful but also timely, for cases when “timeliness matters, even if your query doesn’t spell that out.”
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